Luxury Outlet, as the name implies, is the digitisation of the traditional luxury Outlet with a complex infrastructure of drop-shipping engine.
A great commercial showcase for luxury brands that want to globalize their offer at discounted prices without the hassel of the classic e-commerce strategy.
The go-to-market strategy of the drop-shipping infrastructure will start initially in the British and North American markets, followed by Asia and the Middle East and then in Europe by 2022.
The Luxury Outlet project was accepted in the Oakhill incubator (SPV of Ephelia Capital) in December 2020 and is about to begin its structuring phase in January 2021.
The goal is to launch the infrastructure by Q3-2021.